Blog

Changing consumers’ purchasing habits is not quite so simple… Brands from all sectors and price-points are vying for the best eco-credentials. Whet...

As soon as you decide to start any business, you are fighting an uphill battle. The world is unfortunately not an even playing field of ideas, and ...

Sometimes it can be hard to know where to start when it comes to making decisions that are more sustainable, or knowing what actually makes a diff...

What do we look for when finding eco-friendly and sustainable materials for activewear? In this short blog we cover the characteristics of eco-friendly materials and how they meed these criteria to be sustainable.

Does eco-friendly and sustainable mean more expensive? In this short blog we redefine what we believe expensive truly means in this context, and delve into a few examples of the true cost on people around the world and our planet.

What is fast fashion? What impact does it have on people and our planet? In this short blog we discuss how fast fashion came to be, the magnitude of the current situation as a result of fast fashion and consumer behaviour, and the impact it has had and will continue to if nothing changes soon.